MESSAGE / PROFILE

The instantly-identifiable red spade of PokerStars is also used as part of the logo for associated events like the European Poker Tour and Caribbean Adventure, as well as for special online tournaments like the Sunday Million. We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews. PokerStars was able to successfully demonstrate that the use of customer insights had a positive effect on the wider company’s bottom line. Now, insights are used across many different and distinct departments, to build better and more effective products for all brands under the Flutter Entertainment umbrella. The leadership teams meet regularly to discuss how customer insights should be integrated into the decision process and what new products and services should be prioritised next.